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Search engine optimisation (SEO) is one of the most effective methods of marketing your website on-line and should be a key element of your on-line marketing strategy. Maximising the visibility of your website in natural/organic searches will drive a higher volume of traffic to your website which in turn should result in higher conversion rates.
What is SEO? - In simple terms Search Engine Optimisation involves refining the content and structure of your website to make it more easily found in organic listings or SERPS (Search Engine Results Pages) under relevant keywords/key phrases.
Optimise for humans too! - It is equally important to note that when carrying out optimisation you should also consider your potential customers as well as the Search Engines - there is no point gaining a good rank under relevant search terms if:
- Users don't click through to your site
- When they do click through they don't respond to your "Call to action"
You need to optimise your site with your target markets needs in mind in order to convert clicks to customers.
How can we help?
We offer two Search Engine Optimisation services:
- Full day Search Engine Optimisation workshops
- *Search Engine Management package from £25 + VAT per month
NB:
*Subject to 12 month minimum contract and dependant on size of site
Full Day Search Engine Optimisation Workshop
This practical workshop will provide you with a full overview of SEO and on a practical level throughout the day you will have the opportunity to work on your business website to implement those first important changes to boost your page ranking under relevant search words/phrases.
Many businesses contract a web developer to build their website, however post build, the marketing and maintenance of the site is often carried out in-house. This course is designed to help you and/or your staff update their skills,knowledge to undertake the practical elements of developing a successful web presence to improve your organic listings on the major Search Engines.
We run this popular course on a monthly basis, visit our events page for further information on the next available course.
Cost: £115 plus VAT per delegate inclusive of refreshments & lunch
Search Engine Management package
We work in full consultation with all of our clients and will discuss in full your expectations and give you honest, open advice on the best way forward. Should you choose to sign up to a management package we will carry out the following work as standard:
- Full analysis of your website, examining both content, meta tags and structure/coding. We will offer advice and implement the necessary changes based on the results.
- Website Broken Link Checker - Search Engines don't like broken links, we will help you to identify any issues and clean them up.
- Keyword analysis to discover a broad range of the most relevant keywords/keyphrases that match the content of the web site.
- Review web analytics and generate weekly/monthly reports. SEO is highly trackable; analytics will provide you with invaluable information such as keywords/phrases used to find your site, where visitors are coming from, popular content, conversion rates and more. This information is used to further develop your website and enhance your opportunity of appearing in the higher ranked pages of a relevant search.
Who do I contact?
To book an appointment to discuss your website or register for the next SEO course please contact Dija Oliver on 01239 712345 or email: dija@telemat.co.uk
A very relaxed 1-2-1 opportunity , the small class made the information relate to my own company which was excellent.
Steve Rees - Herald Services
(SEO Workshop)