Apple Blossom is a well-established business based in Narberth, Pembrokeshire. With 19 years’ experience in the cleaning industry they have built a reputation and client base based on first-class cleaning services and excellent customer service. “Do not accept second best” is part of their mission statement!
Phil Deacon is the Development Manager at Apple Blossom Cleaning Services. “As a business our aim is to continually improve on the efficient running of the business on order to provide the best possible service to our customers. As part of that improvement, the Snapshot was a really good exercise to do. It made me realise that the areas of the business that I thought we were doing well in were not so good and vice-versa. It was really interesting to see how the scores changed after completing each section.”
Another aspect of the Snapshot which Phil found helpful was the ability to have a printed version of the report which he used as a template to complete a business strategy.
The potential for follow-up support from Antur Teifi and its partners is also important according to Phil. “The Snapshot really made me focus on every aspect of the business and as a result I have attended a social media course through Business Wales in order to understand how to reach new customers. I would recommend all businesses to set time aside to complete the Snapshot. It really opened my eyes to see what I needed to do to improve the business.”